AI Insights · Timothy · January 2024
Top 5 Social Networking Apps on iOS in Netherlands Q4 2023
In Q4 2023, the top social networking apps in the Netherlands showed varied performance trends in downloads, revenue, and active users, with notable activity from WhatsApp Messenger and Threads.
The fourth quarter of 2023 saw diverse trends in the performance of the top five social networking apps on iOS in the Netherlands. Here’s a detailed look at WhatsApp Messenger, Threads, an Instagram app, Telegram Messenger, Facebook, and Discord - Talk, Play, Hang Out.
WhatsApp Messenger maintained a steady download rate early in the quarter, peaking at approximately 21K downloads in the week of November 27. However, there was a noticeable dip to around 6.9K in mid-November. Weekly active users remained relatively stable, with slight fluctuations around the 5M mark, ending the quarter at approximately 4.99M.
Threads, an Instagram app saw a substantial increase in activity, particularly in December. Downloads surged from 35K in the week of December 11 to nearly 79K the following week. Weekly active users mirrored this trend, rising from 34K to 135K by the end of the quarter.
Telegram Messenger experienced consistent revenue growth, peaking at around $4.7K in the final week of December. Downloads fluctuated, reaching a high of approximately 14K in mid-October before stabilizing around 7.6K towards the end of the quarter. Active users showed a gradual decline from 520K to about 491K by December 25.
Facebook demonstrated a significant revenue spike in early November, peaking at around $6.7K. Downloads remained steady, with a slight peak at 8.6K in late November. Active users hovered around the 1.3M mark, showing minor fluctuations throughout the quarter.
Discord - Talk, Play, Hang Out exhibited a notable revenue increase, reaching approximately $11.3K in the final week of December. Downloads saw a high of around 7.4K in early November, while active users experienced a slight decline, ending the quarter at approximately 360K.
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